Friday, 12 December 2014

Tech in Music Videos

Tonight I've spent a lot of time on YouTube watching various music videos. I feel editing, transitioning and the use of green screens have come along way.
For example I was Skid Row's 'Psycho Love' video features news paper articles floating across the screen, and the band member are clearly in front of a green screen. With modern technology we can identify these errors easily.
This that video:
And this is a modern video using a green screen: The video above is also a clear demonstration of how today's technology can help improve the narrative of a music video, for example the use of CGI to create the robots and make Ariana Grande look like she's floating. If we had the budget to use any of the technological advances, had we chosen a different genre and song, we would take full advantage.

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